Culture

Exclusive: Suga Global Brand Ambassador for Valentino

August 9, 2026

The news went around the web in a few hours, made official in a press release by the Maison Valentino, a well-known Italian fashion house famous throughout the world, primarily for Haute Couture but above all for having brought elegance into everyday life, thanks to its ready-to-wear collections.

It had already been in the air for a few weeks, the Armies from all over the world, but especially the Italian ones, had already interpreted Suga's change of look for some time, who on official outings and trips wore exclusively Valentine. For the Lakers game he immediately stood out for wearing a very elegant double-breasted black wool suit with a soft cut, and a shirt with a sash that hangs loosely on the body (it was almost like seeing a Roman actor in the Dolce Vita era).

Total look Maison Valentino credit Valentino

For those who don't know him, Suga, that is Min Yoongi, in addition to being a member of the most famous band in the world, Bts, he is one of the most popular music producers in this period.

Valentino official

DI.VA.s Campaign

The Creative Director of the Maison Valentino, ours Pierpaolo Piccioli defined Suga as a multifaceted artist who uses his being to convey energy and authenticity. He contains within himself, what the acronym of the advertising campaign DI.VA.s wants to convey: diversity, inclusiveness, creativity and passion.

Words to which Suga gives its correct value, reiterating the believe in diversity between individuals and in their dreams. In the past, unfortunately at the beginning of his career as a BTS rapper, Yoongi was targeted by haters as he did not reflect the aesthetic standards present in the Korean ideal: i.e. height, a somewhat round face, the total absence of double eyelids (despite his gaze being bewitching and beautiful). All things that give him strength and charm, as well as his sweet smile (Suga's distinctive gummy smile).

Suga for the GQ shooting of the Maison Valentino campaign.
Suga in the audience x Golden State Warriors NBA Japan Games

In short, we can only hope that Suga leaves for Italy since fortunately there is this precious connection with a luxury brand that is synonymous with pride all over the world. The Italian Army are waiting for him with trepidation also because it would be the first time on an official visit in ten years of his career and perhaps in conjunction with his new solo album announced for the first part of 2023.

Author Vanessa Ranauro ©All rights reserved