In the last ten years, South Korea has undergone profound changes in the economic and artistic fields, from K-POP to LIFESTYLE, thanks to the financial recovery that has affected the country and has meant that the lifestyle has changed for the better, becoming much more lively and open and affecting all areas of society. This global spread of Korean culture throughout the West has been called the KOREAN WAVE. South Korea currently maintains a unique and globally recognizable style in the fashion world: unusual shapes and contrasting colors make everything harmonious and geometric, flowers and soft colours, with a fresh and romantic flavour, identify a truly impactful, expressive and original style, which also takes inspiration from comics and manga.
Why is Korean fashion so popular?
For its diversity and originality, for its very young designers, for the disruptive and already mentioned KOREAN WAVE.
Today, Korea boasts many talented designers, both established and emerging, with their very creative designs, which alternate traditional Korean models with more modern garments. The SEOUL district which enjoys an excellent international reputation is DONGDAEMUN-GU, which has become the hub of the regional fashion industry, providing quality fashion items at affordable prices for young people and all ages. If you want to go shopping in Seoul and visit flea markets, elegant and modern malls, then DONGDAEMUN-GU is the right place for you and is open from 8:00 to 16:00, but many shops are open from mid-morning until late evening.
And if you can't go to Korea yet, don't worry, you can order online from various sites, from simple casual looks to activewear: Gmarket, Kooding, Yesstyle, they all have a wide choice of range, young models with cheerful and imaginative clothing of its kind, unique without a doubt, I personally love it.
So all that remains is to go shopping!
Marcella Vicario
Credit
article and cover photo: online shopping site YESSTYLE